If installed correctly and inspected regularly, the roof of a single-family home will last for decades, requiring little maintenance. By contrast, business websites, no matter how skillful their design, require constant attention. Everything changes quickly on the Internet. If you doubt this, consider how much the Internet has changed since the roof on your house was installed.
These are some ways that Google can independently verify the existence of your business:
Most people who hire roofing companies find them by searching on Google, so marketing has become increasingly synonymous with having a robust online presence. An effective SEO strategy can help your business stay competitive; remember that there are only a limited number of roofing companies in your city, and they are all competing for the same customers. SEO is not all there is to online marketing, though.
If installed correctly and inspected regularly, the roof of a single-family home will last for decades, requiring little maintenance. By contrast, business websites, no matter how skillful their design, require constant attention. Everything changes quickly on the Internet. If you doubt this, consider how much the Internet has changed since the roof on your house was installed. Perhaps, when you first got your roof, videos so short that, today, they could fit on Tik Tok, used to take hours to download onto your computer, and if you happened to get a phone call on your landline while the video was downloading, you had to start the process over again from the beginning. (Some people had cell phones in the early 2000s, and some had computers powerful enough to download videos, but those two groups were mutually exclusive.) One of the ways in which your work is never done when operating a business website is that, if too much time goes by without you adding any new content to your site, your search engine optimization (SEO) rankings will drop. If your roofing business has only a few employees, then your resources are better spent fixing roofs than keeping up with your website’s SEO, but someone needs to do it. The WordPress developers at High Converting Media can optimize your roofing business website so that it stays at the top of the list of organic search results.
The goal of search engine optimization (SEO) is to make your website appear on the first page of search results, ideally in the top spot, when a user enters a search term related to your line of work. Therefore, local roofing businesses will want to rank for keywords such as “tile roof Grand Forks,” “roof repair Nassau County,” or “roof installation Knoxville.” The mere presence of keywords on your site is not all there is to SEO; it used to be that way 20 years ago, but Google’s algorithms quickly wised up to the fact that keyword stuffing does not make for a good website.
Google tries to predict how useful your site will be to its target audience. If people show that they like your site (for example, by clicking on it, staying on a web page long enough to read all of its content, sharing links to it, and filling out online contact forms), then Google will like it and recommend it to other users by placing it near the top of the list of search results. Frequently updating your site also wins you points with Google, because it shows Google that you are still actively invested in the site and that the business is still operating.
Google also rewards websites for their credibility. For a small business website, that means that there are other sites on the Internet that confirm that there really is a roofing company with your company’s name, address, and phone number (known as NAP in SEO parlance). These are some ways that Google can independently verify the existence of your business:
Most people who hire roofing companies find them by searching on Google, so marketing has become increasingly synonymous with having a robust online presence. An effective SEO strategy can help your business stay competitive; remember that there are only a limited number of roofing companies in your city, and they are all competing for the same customers. SEO is not all there is to online marketing, though. For example, a user-friendly website can endear you to customers; outdated websites full of glitches do not make a good first impression. Likewise, pay-per-click (PPC) advertising campaigns can be lucrative when done judiciously. No one expects you to do all of this by yourself, though; you are busy with the important task of fixing roofs. Instead, you can count on the digital marketing experts at High Converting Media to build a comprehensive digital marketing strategy for your company.
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