Electrician Website Design & Development Company

Website Design for Electricians Helps Your Business Stand Out From the Competition

Technology has made plenty of jobs obsolete; there are far fewer people employed as elevator operators and gramophone repair technicians than in decades past.  If you are an electrician, you can rest assured that your job is never going to be replaced by robots.  People might be able to have almost all products delivered to their homes and engage in many activities through their computers or smartphones, but when they need electrical repairs in their homes, they always call a local electrician.  Besides, without electricians, how would consumers be able to charge all those devices through which they work, study, order groceries, and watch videos about how to cook those grocery items and turn them into meals?  No amount of advertising will make you into a better electrician than you are, but your online presence is important for enabling new and returning customers to contact your business and for giving you an edge over your competitors.  Hiring a digital marketing firm to do website design for electricians is a wise business decision.

A Website Is a Valuable Business Asset for Electricians

If you do the best electrical repairs in town, but only a few people know that your company exists, you are missing out on a lot of revenue that could be yours but is instead going to your competitors.  When people need to hire an electrician, the first place they look is Google.  If you look for generic advice for businesses, lots of it will tell you that only old people use Google, and that if you want to cater to an audience with money to spend and an insatiable appetite for instant gratification, you need to look for them on What’s App, Tik Tok, and other venues frequented by people whose attention spans are too short to read a pay-per-click landing page.  This advice does not apply to electricians.

For local small businesses, including electricians, Google is the first point of contact between the business and the consumer.  Prospective customers navigate to your website to find out more about your services, prices, and reputation.  In 2022, an appalling percentage of electricians do not even have websites, or else paid someone to build a website for them ten years ago but have not updated it since.  Your website is an opportunity to show prospective clients your trustworthiness and professionalism.

What Makes a Great Small Business Website?

It does not cost a fortune to create a website that will successfully announce your presence to prospective customers and persuade them to contact you instead of your competitors.  In fact, if you focus on not having a bad website, you will enhance your search engine optimization (SEO) rankings and attract new customers than if you follow the latest fads and chase an elusive goal of perfection.  An effective small business website should have the following characteristics:

•   The website should load quickly and format correctly on computers, tablets, and smartphones.
•   The links on the site should work properly, whether they are linking to other pages on the same site or to external sites.
•   The text on the site should be in a color and font that is easy to read.  (Yellow text on a lavender background might have shown your tech savviness in 1996, but it looks downright unprofessional in 2022.)
•   The layout of your site should make sense.
•   The content should be grammatically correct. It should not be repetitive, and it should not be full of exaggerated praise for your business.

Content Is King, but It Isn’t an Absolute Monarch

When it comes to SEO, content is king, but there is more to online marketing than SEO.  SEO is just about making sure that Google places your site as close as possible to the top of the list of organic search results.  When users visit your website, they care about the content, but they also strongly prefer a website that is easy to navigate over one that is full of annoying glitches.  Website design that focuses on user experience makes a good impression on prospective clients and persuades them to contact you instead of one of your competitors.  The professional WordPress developers at High Converting Media can help electricians make a good first impression on prospective clients with an informative and streamlined business website.